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Q&A with Product Support Sales Rep Erich Treuber

Meet the newest member of the Industrial Radiator Service team, Product Support Sales Rep Erich Treuber. In his new role, Erich will help Industrial Radiator continue to grow and offer more cooling system solutions to our existing customers. His years of experience in sales and customer relations, combined with his deep knowledge of industrial equipment, will allow Erich to make an immediate impact. We asked him to share a bit about his background, what he’s most excited about in joining Industrial Radiator, and what he expects for the future of the company and the cooling system industry.

Q: Where are you originally from and what brought you to North Texas?

Erich: I was born in South Dakota. Growing up there, I developed a love of the outdoors, especially fishing. My wife and I have been married for 22 years and we have five children, two sons and three daughters. Before moving to Texas, we lived in Arizona for 20 years. Just over a year ago, we decided it was time for a change and took an RV trip to look for potential places to reestablish our roots. Of all the places we visited, Texas was our favorite. Once I discovered the incredible growth and opportunity in the North Texas area, we knew it was the best place for us to be. We love the people and the energy in DFW and are so happy we made the move.

Product Support Sales Rep Erich Treuber

Q: What is your professional background, and how has it prepared you to take on this new role?

Erich: Most of my career has been in sales and customer relations. While I’m relatively new to the cooling system industry, I have a lot of experience working with heavy industrial equipment. That includes selling and operating Caterpillar equipment. Most recently, I was an outside sales rep for a heavy construction equipment company. I believe that my knowledge of industrial and heavy equipment and my commitment to outstanding customer service makes me a perfect fit for the Industrial Radiator team. We strive to always go above and beyond customers’ expectations, and that is what I’ve been doing for my entire professional life.  

Q: What has you most excited to work in the cooling system industry?

Erich: I am excited to tackle the challenge of learning a new industry and applying my skill set to our customer’s needs. I’ve always loved to learn new things. The fact that my role as Product Support Sales Rep is specialized around industrial products and services makes it an ideal opportunity to grow not only my skills, but the capabilities of Industrial Radiator. Part of our vision for the future is to continue to build a true service-oriented company with the ability to meet a broad range of needs. I believe this is the way of the future for the cooling system industry: more in-house options to make things easier and cost-effective for our customers. By providing aluminum welding services, logistics services, equipment parts and other products and services, we are well on our way to realizing that vision.

Q: What are your goals as Product Support Sales Rep for Industrial Radiator?

Erich: My focus will be on industrial equipment and growing our business in that market. We have a loyal customer base and I will help grow that presence in our home region of North Texas. Our goal as a company is to be the premier industrial radiator shop in DFW and then expand our customer base in other regions. An essential part of achieving that goal is making sure we do everything possible to build and maintain our customer relationships. That is the aspect of the business I am most passionate about, and I have fresh ideas about how we’ll take it to the next level. The caliber of people at Industrial Radiator is part of what attracted me to this job. We have the vision, leadership and expertise to build something truly special in the cooling system industry. I feel blessed and grateful to be a part of it.

Q: What is something interesting about you that most people may not know?

Erich: While living in South Dakota, I did a lot of hand fishing, which is exactly what it sounds like. I would wade into rivers and catch trout or other types of fish with my bare hands. I also used to ride bulls in the rodeo.

To get in touch with Erich for help with your cooling system needs, contact Industrial Radiator today.

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Contact us today to discuss solutions for your cooling system and hydraulic repair needs.


Service Center: (866) 296-8194

Sales Support: (972) 645-3290


2920 Sylvan Ave

Dallas, TX 75212